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Imagine Marketing Limited Location T. Score Charges People Network Registered Details
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IMAGINE MARKETING LIMITED

Active
Updated: 04 Nov 2024

Imagine Marketing Limited, also popularly known as boAt, is an unlisted public company incorporated on 01 November, 2013. It is classified as a public limited company and is located in Mumbai City, Maharashtra. It's authorized share capital is INR 29.97 cr and the total paid-up capital is INR 22.48 cr.

Imagine Marketing Limited's operating revenue range is Over INR 500 cr for the financial year ending on 31 March, 2023. It's EBITDA has decreased by 156.55% over the previous year. At the same time, it's book networth has decreased by 15.93%.

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Industry

Trading
Products
  • Wholesale Trading, Miscellaneous consumer goods n.e.c.
Key Metrics

** All rupee values in INR crores. Based on March 2024 numbers.

Sales
-4.75%
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EBITDA
-
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Net Profit
-
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Networth
-8.08%
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Borrowings
-30.41%
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Assets
-18.92%
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Gross Margin
2.91
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Operating Margin
2.23
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Net Profit Margin
1.36
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Return on Equity
8.33
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ROCE
9.05
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Debt to Equity
-0.59
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Sales
Mar 2024
Net worth
Mar 2024

Locations

indian flag India (32)
State Type Address

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Tofler Score

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Fair
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Excellent

Risk

Severe Risk
  • No risks identified
Moderate Risk
  • No risks identified
Low Risk
  • No risks identified
About Tofler Score
Tofler Score measures the quality of performance and integrity of a company. It is dependent on three key factors - Sustainability, Governance, and Growth.

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Financial Highlights

** All numbers in INR crores
Mar 2020 Mar 2021 Mar 2022 Mar 2023 Mar 2024
Sales GET PRO GET PRO GET PRO GET PRO GET PRO
Operating profit GET PRO GET PRO GET PRO GET PRO GET PRO
Net profit GET PRO GET PRO GET PRO GET PRO GET PRO
Gross margin GET PRO GET PRO GET PRO GET PRO GET PRO
Operating margin GET PRO GET PRO GET PRO GET PRO GET PRO
Net margin GET PRO GET PRO GET PRO GET PRO GET PRO
Networth
Borrowings GET PRO GET PRO GET PRO GET PRO GET PRO
Assets GET PRO GET PRO GET PRO GET PRO GET PRO
Debt to equity GET PRO GET PRO GET PRO GET PRO GET PRO
Current ratio GET PRO GET PRO GET PRO GET PRO GET PRO
ROE GET PRO GET PRO GET PRO GET PRO GET PRO
Days payable GET PRO GET PRO GET PRO GET PRO GET PRO
WC days GET PRO GET PRO GET PRO GET PRO GET PRO
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Margins

Gross margin
Operating margin
Net margin

Balance Sheet

%
** All numbers in INR crores
Mar 2020 Mar 2021 Mar 2022 Mar 2023 Mar 2024
Equity Capital GET PRO GET PRO GET PRO GET PRO GET PRO
Reserves GET PRO GET PRO GET PRO GET PRO GET PRO
Borrowings + GET PRO GET PRO GET PRO GET PRO GET PRO
Long term borrowings GET PRO GET PRO GET PRO GET PRO GET PRO
Short term borrowings GET PRO GET PRO GET PRO GET PRO GET PRO
Trade payables + GET PRO GET PRO GET PRO GET PRO GET PRO
Days payable GET PRO GET PRO GET PRO GET PRO GET PRO
Other liabilities + GET PRO GET PRO GET PRO GET PRO GET PRO
Other non-current liabilities GET PRO GET PRO GET PRO GET PRO GET PRO
Other current liabilities GET PRO GET PRO GET PRO GET PRO GET PRO
Total liabilities GET PRO GET PRO GET PRO GET PRO GET PRO
Fixed Assets + GET PRO GET PRO GET PRO GET PRO GET PRO
Tangible assets GET PRO GET PRO GET PRO GET PRO GET PRO
CWIP GET PRO GET PRO GET PRO GET PRO GET PRO
Intangible assets GET PRO GET PRO GET PRO GET PRO GET PRO
LT loans and advances GET PRO GET PRO GET PRO GET PRO GET PRO
Other non-current assets GET PRO GET PRO GET PRO GET PRO GET PRO
Current assets + GET PRO GET PRO GET PRO GET PRO GET PRO
Inventories GET PRO GET PRO GET PRO GET PRO GET PRO
Trade receivables GET PRO GET PRO GET PRO GET PRO GET PRO
Cash and cash equivalents GET PRO GET PRO GET PRO GET PRO GET PRO
ST loans and advances GET PRO GET PRO GET PRO GET PRO GET PRO
Other current assets GET PRO GET PRO GET PRO GET PRO GET PRO
Total assets GET PRO GET PRO GET PRO GET PRO GET PRO
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Total assets

Profit & Loss

%
** All numbers in INR crores
Mar 2020 Mar 2021 Mar 2022 Mar 2023 Mar 2024
Sales + GET PRO GET PRO GET PRO GET PRO GET PRO
Sales growth % GET PRO GET PRO GET PRO GET PRO GET PRO
Expenses + GET PRO GET PRO GET PRO GET PRO GET PRO
Cost of goods GET PRO GET PRO GET PRO GET PRO GET PRO
Employee cost GET PRO GET PRO GET PRO GET PRO GET PRO
Other costs GET PRO GET PRO GET PRO GET PRO GET PRO
Operating profit + GET PRO GET PRO GET PRO GET PRO GET PRO
Operating margin % GET PRO GET PRO GET PRO GET PRO GET PRO
Other income GET PRO GET PRO GET PRO GET PRO GET PRO
Interest GET PRO GET PRO GET PRO GET PRO GET PRO
Depreciation GET PRO GET PRO GET PRO GET PRO GET PRO
Exceptional items GET PRO GET PRO GET PRO GET PRO GET PRO
Profit before tax GET PRO GET PRO GET PRO GET PRO GET PRO
Tax GET PRO GET PRO GET PRO GET PRO GET PRO
Profit - disc. ops GET PRO GET PRO GET PRO GET PRO GET PRO
Net profit GET PRO GET PRO GET PRO GET PRO GET PRO
Net margin % GET PRO GET PRO GET PRO GET PRO GET PRO
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Revenue from operations

Ratios

Mar 2020 Mar 2021 Mar 2022 Mar 2023 Mar 2024
Solvency +
Total Debt/Equity GET PRO GET PRO GET PRO GET PRO GET PRO
Net Debt/Equity GET PRO GET PRO GET PRO GET PRO GET PRO
Total Debt/Assets GET PRO GET PRO GET PRO GET PRO GET PRO
Total Assets/Equity GET PRO GET PRO GET PRO GET PRO GET PRO
Liquidity +
Current Ratio GET PRO GET PRO GET PRO GET PRO GET PRO
Quick Ratio GET PRO GET PRO GET PRO GET PRO GET PRO
Interest Coverage GET PRO GET PRO GET PRO GET PRO GET PRO
Performance
Gross Margin GET PRO GET PRO GET PRO GET PRO GET PRO
Operating Margin GET PRO GET PRO GET PRO GET PRO GET PRO
Net Margin GET PRO GET PRO GET PRO GET PRO GET PRO
Return +
Return on Equity GET PRO GET PRO GET PRO GET PRO GET PRO
Pre-tax ROCE GET PRO GET PRO GET PRO GET PRO GET PRO
Return on Assets GET PRO GET PRO GET PRO GET PRO GET PRO
Pre-tax ROIC GET PRO GET PRO GET PRO GET PRO GET PRO
Efficiency +
Days Payable GET PRO GET PRO GET PRO GET PRO GET PRO
Days Inventory GET PRO GET PRO GET PRO GET PRO GET PRO
Days Receivable GET PRO GET PRO GET PRO GET PRO GET PRO
Fixed Asset Turnover GET PRO GET PRO GET PRO GET PRO GET PRO
Total Asset Turnover GET PRO GET PRO GET PRO GET PRO GET PRO
Working Capital
Cash Conversion Cycle GET PRO GET PRO GET PRO GET PRO GET PRO
Working Capital Days GET PRO GET PRO GET PRO GET PRO GET PRO
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Ratios

Current ratio
Debt/equity ratio

Charges on assets

Bank wise
Charges
1

RBL Bank Limited

No. of Loans: 2

Total Amount : 225.0 cr

2

ICICI Bank Limited

No. of Loans: 2

Total Amount : 160.0 cr

3

The Hongkong and Shanghai Banking Corporation Limited

No. of Loans: 1

Total Amount : 150.0 cr

4

CitiBank N.A.

No. of Loans: 1

Total Amount : 140.0 cr

5

DBS BANK INDIA LIMITED

No. of Loans: 1

Total Amount : 75.0 cr

6

Axis Bank Limited

No. of Loans: 1

Total Amount : 75.0 cr

7

HDFC Bank Limited

No. of Loans: 1

Total Amount : 60.0 cr

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Charges

RBL Bank Limited
ICICI Bank Limited
The Hongkong and Shanghai Banking Corporation Limited
CitiBank N.A.
Others

People

Designation Name DIN/PAN Tenure
Director Anish Kumar Saraf 00322784 4 years
Whole-time Director Aman Gupta
Shareholder
02249682 11 years
Whole-time Director Sameer Ashok Mehta
Shareholder
02945481 11 years
Kmp Sameer Ashok Mehta <HIDDEN> 2 years
Director Anand Ramamoorthy 05277865 3 years
Director Aashish Ramdas Kamat 06371682 3 years
Director Purvi Sheth 06449636 3 years
Director Vivek Gambhir 06527810 4 years
Kmp Shreekant Jayram Sawant <HIDDEN> 1 years
Director Deven Pravinchandra Waghani 09434542 3 years
Kmp Rakesh Thakur <HIDDEN> 1 years

Company Network

Companies connected through Directors

Name Status Paid up Capital Common Directors Address
BALAJI POTATO FLAKES PRIVATE LIMITED
Strike Off
1.0 L 1 West Bengal
PARKSONS PACKAGING LIMITED
Active
13.5 Cr 1 Daman and Diu
NNA CRE PROPERTIES LLP
Active
15.0 Cr 1 Maharashtra
EBCO PRIVATE LIMITED
Active
4.8 Cr 1 Maharashtra
KALYAN JEWELLERS INDIA LIMITED
Active
1,031.2 Cr 1 Kerala
WATERTEC (INDIA) PRIVATE LIMITED
Active
18.0 Cr 1 Tamil Nadu
PRL DEVELOPERS PRIVATE LIMITED
Active
429.8 Cr 1 Maharashtra
WARBURG PINCUS INDIA PRIVATE LIMITED
Active
5.3 Cr 1 Maharashtra
BIBA FASHION LIMITED
Active
125.1 Cr 1 Haryana
ERAMPAGE MARKETING PRIVATE LIMITED
Strike Off
1.0 L 1 Delhi
MAAP MARKETING LLP
Active
1.0 L 1 Delhi
CAST TECH PRIVATE LIMITED
Active
1.0 Cr 1 Maharashtra
CASTTECH ALLIED PRIVATE LIMITED
Active
3.0 Cr 1 Maharashtra
TRIOCAST TECHNOLOGIES PRIVATE LIMITED
Active
1.5 Cr 1 Tamil Nadu
UNIKEN INDIA PRIVATE LIMITED
Active
2.2 Cr 1 Maharashtra
MICRON TECHNOLOGY OPERATIONS INDIA LLP
Active
1,236.0 Cr 1 Telangana
HEXAGON CAPABILITY CENTER INDIA PRIVATE LIMITED
Active
4.0 Cr 1 Telangana
JSW CEMENT LIMITED
Active
2,618.9 Cr 1 Maharashtra
IDFC FIRST BANK LIMITED
Active
7,316.3 Cr 1 Tamil Nadu
KIRLOSKAR INDUSTRIES LIMITED
Active
9.9 Cr 1 Maharashtra
DEEPAK NITRITE LIMITED
Active
27.3 Cr 1 Gujarat
NIRIGYAN INFORMATION CONSULTING AND SERVICES PRIVATE LIMITED
Active
1.0 L 1 Maharashtra
KIRLOSKAR OIL ENGINES LIMITED
Active
29.0 Cr 1 Maharashtra
DEEPAK CHEM TECH LIMITED
Active
699.5 Cr 1 Gujarat
AMBUJA CEMENTS LIMITED
Active
439.5 Cr 1 Gujarat
LASTAKI ADVISORS PRIVATE LIMITED
Active
11.7 L 1 Telangana
TECHFAB (INDIA) INDUSTRIES LIMITED
Active
9.9 Cr 1 Maharashtra
CONTINUUM GREEN ENERGY PRIVATE LIMITED
Active
1,374.1 Cr 1 Tamil Nadu
SHOPPERS STOP LIMITED
Active
55.0 Cr 1 Maharashtra
KAHA TECHNOLOGIES PRIVATE LIMITED
Active
1.0 L 1 Delhi
KAHA TECHNOLOGIES PRIVATE LIMITED
Active
1.0 L 1 Karnataka
HARVARD BUSINESS SCHOOL CLUB OF INDIA
Active
0.0 1 Maharashtra
HOB VENTURES PRIVATE LIMITED
Active
31.0 Cr 1 Maharashtra
SAMAST TECHNOLOGIES PRIVATE LIMITED
Active
23.7 L 1 Haryana
METROPOLIS HEALTHCARE LIMITED
Active
10.3 Cr 1 Maharashtra
HONASA CONSUMER LIMITED
Active
324.8 Cr 1 Delhi

Subsidiary Companies

Name State / Country Incorporation Year Paidup Capital
DIVE MARKETING PRIVATE LIMITED Maharashtra 2021 ₹ 1.0 L
Imagine Marketing Singapore Pte Limited Singapore - -
HOB VENTURES PRIVATE LIMITED Maharashtra 2021 ₹ 31.0 Cr
KAHA TECHNOLOGIES PRIVATE LIMITED Karnataka 2016 ₹ 1.0 L
Kaha Pte Ltd Singapore - -

Registered Details

CIN

U52300MH2013PLC249758

PAN

AADCI3821M

Incorporation

2013, 11.1 years

Company Email

iml.secretarial@imaginemarketingindia.com

Paid up Capital

₹ 22.5 Cr

Authorised Capital

₹ 30.0 Cr

AGM

31 Jun 2024

Type

Public
Non-government Company

Last Balance Sheet Date
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Mar 2023 Updated on : 04 Nov 2024
* There is the date provided by MCA, but availability for this year is not guaranteed.

FAQ - IMAGINE MARKETING LIMITED

What is the incorporation date of IMAGINE MARKETING LIMITED?

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The incorporation date of IMAGINE MARKETING LIMITED is 01 November, 2013

What is the authorized share capital of IMAGINE MARKETING LIMITED?

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The authorized share capital of IMAGINE MARKETING LIMITED is INR ₹ 30.0 Cr.

What is the paid-up capital of IMAGINE MARKETING LIMITED?

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The paid-up capital of IMAGINE MARKETING LIMITED is INR ₹ 22.5 Cr.

What is the registered address of IMAGINE MARKETING LIMITED?

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The registered address of IMAGINE MARKETING LIMITED is Unit no. 204 & 205, 2nd floor, D-wing & E-wing, Corporate Avenue, Andheri Ghatkopar Link Road NA Mumbai Mumbai City Maharashtra - 400093

What is the CIN number of IMAGINE MARKETING LIMITED?

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The CIN number of IMAGINE MARKETING LIMITED is U52300MH2013PLC249758.

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