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Digital Age Retail
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Registered Details

DIGITAL AGE RETAIL PRIVATE LIMITED

All Companies ›

Maharashtra ›

Trading ›

Active

Updated: 26 Sep 2025

Digital Age Retail Private Limited is a retail company that specializes in the online sale of consumer electronics and accessories. It offers a wide range of products including mobile devices, computers, and home appliances, providing customers with innovative solutions and a seamless shopping experience through its user-friendly e-commerce platform.

Digital Age Retail Private Limited, is an unlisted private company incorporated on 15 April, 2011. It is classified as a private limited company and is located in , Maharashtra. It's authorized share capital is INR 1.13 cr and the total paid-up capital is INR 1.13 cr.

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Industry and products

Trading

skin care, baby healthcare etc, Toys

Company size

Auth Capital

₹ 1.1 Cr

Paidup Capital

₹ 1.1 Cr

Revenue

₹ 3250-3500 cr

Key Metrics

** All rupee values in INR crores. Based on March 2024 numbers.

Total Revenue

13.09%

₹ 3,417.7

EBITDA

222.81%

₹ 37.1

Net Profit

₹ -36.7

Networth

-18.32%

₹ 141.9

Borrowings

₹ -

Assets

41.52%

₹ 1,558.8

Gross Margin

1.95

18.1 %

Operating Margin

0.71

1.1 %

Net Profit Margin

-0.8

-1.1 %

Return on Equity

-21.09

-25.9 %

ROCE

3.42

28.1 %

Debt to Equity

0.0

Sales

Mar 2024

Net worth

Mar 2024

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Locations

India (177)

State	Type	Address

Locations on Map

People

Designation	Name	DIN/PAN	Tenure
Whole-time Director	Sagar Niwas Panaskar	08360393	7 years
Managing Director	Peeyush Bushan Mujoo	06588008	12 years
Additional Director	Gautam Sharma	08776136	3 years
Additional Director	Prashant Jadhav	08801008	3 years
Additional Director	Sanket Raghavendra Hattimattur	09593712	3 years
Director	Sujata Vilas Bogawat	07901334	2 years

Financial Highlights

** All numbers in INR crores

	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024
Sales	1,259.9	1,795.0	2,410.0	3,010.0	3,404.3
Operating profit	-1.3	2.4	0.4	11.5	37.1
Net profit	0.5	0.8	-5.4	-8.3	-36.7
Gross margin	19.8	16.7	15.1	16.1	18.1
Operating margin	-0.1	0.1	0.0	0.4	1.1
Net margin	0.0	0.1	-0.2	-0.3	-1.1
Networth	-29.2	-28.0	-32.5	173.7	141.9
Borrowings	-	-	-	-	-
Assets	125.7	246.7	270.1	1,101.5	1,558.8
Debt to equity	0.0	0.0	0.0	0.0	0.0
Current ratio	0.4	0.5	0.4	0.9	0.8
ROE	-	-	-	-4.8	-25.9
Days payable	42.0	41.0	33.0	90.0	122.0
WC days	-27.0	-24.0	-24.0	-9.0	-16.0

Margins

Gross margin

Operating margin

Net margin

Balance Sheet

₹

** All numbers in INR crores

	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024
Equity Capital	-	-	-	1.1	1.1
Reserves	-29.2	-28.0	-32.6	172.7	140.9
Borrowings +	-	-	-	-	-
Long term borrowings	-	-	-	-	-
Short term borrowings	-	-	-	-	-
Trade payables +	115.4	169.5	186.2	621.8	932.0
Days payable	42.0	41.0	33.0	90.0	122.0
Other liabilities +	154.9	274.7	302.7	927.8	1,416.9
Other non-current liabilities	1.5	44.1	45.1	217.4	365.8
Other current liabilities	38.0	61.1	71.3	88.5	119.1
Total liabilities	125.7	246.7	270.1	1,101.5	1,558.8
Fixed Assets +	3.6	4.7	4.8	24.5	61.3
Tangible assets	3.6	4.7	4.8	24.4	61.2
CWIP	-	-	-	-	-
Intangible assets	-	-	-	0.1	0.1
LT loans and advances	60.2	-	-	-	-
Other non-current assets	0.4	127.9	165.0	438.4	599.2
Current assets +	61.5	114.1	100.3	638.6	898.3
Inventories	19.0	26.3	32.7	448.8	530.8
Trade receivables	14.4	30.7	12.8	15.3	9.2
Cash and cash equivalents	11.0	45.5	26.6	68.1	105.5
ST loans and advances	12.0	-	-	-	-
Other current assets	5.2	11.6	28.1	106.4	252.7
Total assets	125.7	246.7	270.1	1,101.5	1,558.8

Percentage of assets	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024
Equity Capital	0.01	0.0	0.0	0.1	0.07
Reserves	-23.24	-11.35	-12.05	15.68	9.04
Borrowings +	0.0	0.0	0.0	0.0	0.0
Long term borrowings	0.0	0.0	0.0	0.0	0.0
Short term borrowings	0.0	0.0	0.0	0.0	0.0
Trade payables	91.78	68.7	68.94	56.45	59.79
Other liabilities +	123.23	111.34	112.05	84.23	90.9
Other non-current liabilities	1.19	17.87	16.7	19.74	23.47
Other current liabilities	30.27	24.78	26.41	8.04	7.64
Total liabilities
Fixed Assets +	2.89	1.89	1.78	2.22	3.93
Tangible assets	2.89	1.89	1.78	2.21	3.93
CWIP	0.0	0.0	0.0	0.0	0.0
Intangible assets	0.0	0.0	0.0	0.01	0.01
LT loans and advances	47.86	0.0	0.0	0.0	0.0
Other non-current assets	0.3	51.86	61.09	39.8	38.44
Current assets +	48.94	46.25	37.13	57.98	57.63
Inventories	15.1	10.64	12.12	40.75	34.05
Trade receivables	11.42	12.46	4.75	1.39	0.59
Cash and cash equivalents	8.74	18.43	9.85	6.19	6.77
ST loans and advances	9.53	0.0	0.0	0.0	0.0
Other current assets	4.15	4.72	10.41	9.66	16.21
Total assets

Total assets

Profit & Loss

₹

** All numbers in INR crores

	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024
Sales +	1,259.9	1,795.0	2,410.0	3,010.0	3,404.3
Sales growth %	69.22	42.47	34.26	24.9	13.1
Expenses +	1,262.6	1,802.0	2,425.2	3,035.0	3,462.6
Cost of goods	1,010.2	1,495.8	2,046.2	2,523.9	2,788.2
Employee cost	19.2	31.8	28.9	55.8	75.7
Other costs	231.8	264.9	334.6	418.8	503.4
Operating profit +	-1.3	2.4	0.4	11.5	37.1
Operating margin %	-0.1	0.1	0.0	0.4	1.1
Other income	3.2	7.7	9.5	12.0	13.4
Interest	-	2.5	4.8	13.3	32.6
Depreciation	1.4	7.0	10.8	23.2	62.8
Exceptional items	-	-	-	-	-
Profit before tax	0.5	0.7	-5.7	-13.0	-44.9
Tax	-	-0.1	-0.3	-4.7	-8.2
Profit - disc. ops	-	-	-	-	-
Net profit	0.5	0.8	-5.4	-8.3	-36.7
Net margin %	0.0	0.1	-0.2	-0.3	-1.1

Precentage of total income	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024
Sales	99.75	99.57	99.61	99.6	99.61
Expenses +	99.96	99.96	100.24	100.43	101.31
Cost of goods	79.98	82.98	84.57	83.52	81.58
Employee cost	1.52	1.76	1.19	1.85	2.21
Other costs	18.35	14.7	13.83	13.86	14.73
Operating profit	-0.1	0.14	0.01	0.38	1.09
Other income	0.25	0.43	0.39	0.4	0.39
Interest	0.0	0.14	0.2	0.44	0.95
Depreciation	0.11	0.39	0.45	0.77	1.84
Exceptional items	0.0	0.0	0.0	0.0	0.0
Profit before tax	0.04	0.04	-0.24	-0.43	-1.31
Tax	0.0	-0.01	-0.01	-0.16	-0.24
Profit - disc. ops	0.0	0.0	0.0	0.0	0.0
Net profit	0.04	0.05	-0.22	-0.27	-1.07

Revenue from operations

Ratios

	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024
Solvency +
Total Debt/Equity	0.0	0.0	0.0	0.0	0.0
Net Debt/Equity	0.0	0.0	0.0	0.0	0.0
Total Debt/Assets	0.0	0.0	0.0	0.0	0.0
Total Assets/Equity	-4.3	-8.8	-8.3	6.3	11.0
Liquidity +
Current Ratio	0.4	0.5	0.4	0.9	0.8
Quick Ratio	0.3	0.4	0.3	0.3	0.3
Interest Coverage	-212.4	1.0	0.1	0.9	1.1
Performance
Gross Margin	19.8	16.7	15.1	16.1	18.1
Operating Margin	-0.1	0.1	0.0	0.4	1.1
Net Margin	0.0	0.1	-0.2	-0.3	-1.1
Return +
Return on Equity	-	-	-	-4.8	-25.9
Pre-tax ROCE	3.0	4.1	6.8	24.7	28.1
Return on Assets	0.4	0.3	-2.0	-0.8	-2.4
Pre-tax ROIC	9.2	16.3	32.1	-6.7	-18.1
Efficiency +
Days Payable	42.0	41.0	33.0	90.0	122.0
Days Inventory	7.0	6.0	6.0	65.0	69.0
Days Receivable	4.0	6.0	2.0	2.0	1.0
Fixed Asset Turnover	346.6	384.1	501.1	122.8	55.5
Total Asset Turnover	10.0	7.3	8.9	2.7	2.2
Working Capital
Cash Conversion Cycle	-31.0	-29.0	-25.0	-23.0	-52.0
Working Capital Days	-27.0	-24.0	-24.0	-9.0	-16.0

Ratios

Current ratio

Debt/equity ratio

Charges on assets

As per information available, the company has no registered charges.

Company Network

Companies connected through Directors

Name	Status	Paid up Capital	Common Directors	Address
AVANT EDGE BUSINESS CONSULTING PRIVATE LIMITED	Active	1.7 Cr	1	Maharashtra
SH FORHEALTH SOLUTIONS PRIVATE LIMITED	Active	1.1 L	1	Maharashtra
BRAINBEES SOLUTIONS LIMITED	Active	96.7 Cr	2	Maharashtra
BRAINBEES SOLUTIONS LIMITED	Active	104.4 Cr	2	Maharashtra
JOYBEES PRIVATE LIMITED	Active	1.0 L	1	Maharashtra
DF PHARMACY LIMITED	Active	1.5 Cr	1
FIRMROOTS PRIVATE LIMITED	Active	8.2 L	2	Karnataka
SWARA HYGIENE PRIVATE LIMITED	Active	1.0 L	1	Madhya Pradesh
SWARA BABY PRODUCTS PRIVATE LIMITED	Active	25.7 Cr	2	Madhya Pradesh
SOLIS HYGIENE PRIVATE LIMITED	Active	6.7 L	1	Madhya Pradesh
GLOBALBEES BRANDS PRIVATE LIMITED	Active	8.4 L	1	Delhi
INTELLIBEES SOLUTIONS PRIVATE LIMITED	Active	1.0 L	1	Maharashtra

Tofler Score

Good

Poor

Fair

Good

Very Good

Excellent

Risk

Severe Risk

VERY LOW INTEREST COVERAGE

Moderate Risk

No risks identified

Low Risk

LOW INVENTORY
GROSS MARGINS DETERIORATING

About Tofler Score

Tofler Score measures the quality of performance and integrity of a company. It is dependent on three key factors - Sustainability, Governance, and Growth.

CIN

U52100PN2011PTC139221

PAN

AADCD8136E

Incorporation

2011, 14.6 years

Company Email

secretarial@firstcry.in

Paid up Capital

₹ 1.1 Cr

Authorised Capital

₹ 1.1 Cr

AGM

Jul 2024

Type

Private

Others

FAQ - DIGITAL AGE RETAIL PRIVATE LIMITED

What is the incorporation date of DIGITAL AGE RETAIL PRIVATE LIMITED?

The incorporation date of DIGITAL AGE RETAIL PRIVATE LIMITED is 15 April, 2011

What is the authorized share capital of DIGITAL AGE RETAIL PRIVATE LIMITED?

The authorized share capital of DIGITAL AGE RETAIL PRIVATE LIMITED is INR ₹ 1.1 Cr.

What is the paid-up capital of DIGITAL AGE RETAIL PRIVATE LIMITED?

The paid-up capital of DIGITAL AGE RETAIL PRIVATE LIMITED is INR ₹ 1.1 Cr.

What is the registered address of DIGITAL AGE RETAIL PRIVATE LIMITED?

The registered address of DIGITAL AGE RETAIL PRIVATE LIMITED is Rajashree Business Park, 3rd Floor, Survey No. 338 Next to Sohrabh Hall, Tadiwala Road, Pune, Pune, Maharashtra, India, 411001 - 411001

What is the CIN number of DIGITAL AGE RETAIL PRIVATE LIMITED?

The CIN number of DIGITAL AGE RETAIL PRIVATE LIMITED is U52100PN2011PTC139221.

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