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Affle 3I Limited
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AFFLE 3I LIMITED

affle.com

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AFFLE 3I LIMITED

Active

Updated: 07 Jul 2025

The company operates as a technology company. It offers consumer intelligence platform that delivers consumer engagements, acquisitions, and transactions through mobile advertising, as well as platform aims to enhance returns on marketing investment

Affle 3I Limited, is an unlisted public company incorporated on 18 August, 1994. It is classified as a public limited company and is located in , . It's authorized share capital is INR 30.00 cr and the total paid-up capital is INR 28.12 cr.

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Industry and products

Finance

Mobile Ad Agency, Video Advertising, Mobile App Development, RTB, Mobile Ad Platform, Mobile Product Development, Smart Media, Application Development, DSP, Digital Advertising, Mobile Advertising, Ad Network

Company size

Auth Capital

₹ 30.0 Cr

Paidup Capital

₹ 28.1 Cr

Revenue

₹ 500-750 cr

Key Metrics

** All rupee values in INR crores. Based on March 2024 numbers.

Total Revenue

16.42%

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EBITDA

-1.32%

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Net Profit

13.58%

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Networth

90.43%

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Borrowings

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Assets

83.38%

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Gross Margin

62.08

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Operating Margin

-2.08

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Net Profit Margin

-0.32

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Return on Equity

-2.97

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ROCE

-3.5

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Debt to Equity

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Sales

Mar 2024

Net worth

Mar 2024

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Locations

India (3)

State	Type	Address

Locations on Map

People

Designation	Name	DIN/PAN	Tenure
Managing Director	Anuj Khanna Sohum Shareholder	01363666	7 years
Director	Vivek Narayan Gour Shareholder	00254383	0 years
Director	Anuj Kumar Shareholder	01400273	3 years
Director	Sanjiv Kumar Chaudhary	06525007	1 years
Director	Charles Yong Jien Foong	08160891	1 years

Financial Highlights

Financials upto March 2024 available in Tofler Pro

	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024
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Margins

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Net margin

Balance Sheet

Standalone

Consolidated

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Percentage of assets	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024
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	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024
Equity Capital	25.5	25.5	26.6	26.6	28.0
Reserves	203.7	333.7	1,152.7	1,440.5	2,470.0
Borrowings +	63.8	116.8	148.4	103.1	177.7
Long term borrowings	28.1	89.3	89.1	52.1	72.6
Short term borrowings	35.7	27.5	59.3	51.0	105.2
Trade payables +	75.0	126.0	255.9	252.2	383.1
Days payable	143.0	154.0	138.0	104.0	-
Other liabilities +	107.1	276.5	499.1	440.4	607.3
Other non-current liabilities	15.2	110.5	129.6	88.1	69.6
Other current liabilities	16.8	40.1	113.5	100.1	154.6
Total liabilities	400.0	752.6	1,826.9	2,010.7	3,283.0
Fixed Assets +	167.6	401.0	741.6	834.4	1,242.5
Tangible assets	4.7	3.2	2.6	3.1	10.0
CWIP	4.8	40.3	42.2	48.5	98.1
Intangible assets	158.1	357.4	696.7	782.8	1,134.4
LT loans and advances	0.3	0.3	0.5	0.6	-
Other non-current assets	-	100.6	141.9	11.9	66.2
Current assets +	232.1	250.7	942.9	1,163.8	1,974.3
Inventories	-	-	-	-	-
Trade receivables	74.4	107.9	234.7	245.2	317.4
Cash and cash equivalents	69.6	49.1	316.3	332.0	805.1
ST loans and advances	4.4	2.1	3.6	1.2	1.8
Other current assets	83.7	91.6	388.3	585.4	850.1
Total assets	400.0	752.6	1,826.9	2,010.7	3,283.0

Percentage of assets	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024
Equity Capital	6.37	3.39	1.46	1.32	0.85
Reserves	50.91	44.34	63.1	71.64	75.24
Borrowings +	15.94	15.53	8.12	5.13	5.41
Long term borrowings	7.01	11.87	4.88	2.59	2.21
Short term borrowings	8.93	3.66	3.25	2.54	3.2
Trade payables	18.75	16.74	14.01	12.54	11.67
Other liabilities +	26.77	36.75	27.32	21.9	18.5
Other non-current liabilities	3.81	14.68	7.1	4.38	2.12
Other current liabilities	4.21	5.33	6.22	4.98	4.71
Total liabilities
Fixed Assets +	41.89	53.28	40.59	41.5	37.85
Tangible assets	1.17	0.43	0.14	0.15	0.3
CWIP	1.2	5.36	2.31	2.41	2.99
Intangible assets	39.52	47.49	38.14	38.93	34.55
LT loans and advances	0.08	0.04	0.03	0.03	0.0
Other non-current assets	0.01	13.37	7.77	0.59	2.02
Current assets +	58.02	33.31	51.61	57.88	60.14
Inventories	0.0	0.0	0.0	0.0	0.0
Trade receivables	18.61	14.34	12.85	12.2	9.67
Cash and cash equivalents	17.4	6.53	17.31	16.51	24.52
ST loans and advances	1.1	0.27	0.2	0.06	0.05
Other current assets	20.92	12.17	21.26	29.12	25.89
Total assets

Total assets

Charges on assets

Bank wise

Charges

Axis Bank Limited

No. of Loans: 1

Total Amount : 338.1 cr

HDFC Bank Limited

No. of Loans: 1

Total Amount : 53.4 cr

Charge Holder	Amount	Date of creation/modification
HDFC Bank Limited	53.4 cr	18 Sep, 2023
Axis Bank Limited	338.1 cr	18 Aug, 2023

Charges

Axis Bank Limited

HDFC Bank Limited

Company Network

Companies connected through Directors

Name	Status	Paid up Capital	Common Directors	Address
ADVAIT LAKSHMI FOUNDATION	Active	17.0 L	1	Haryana
ADVAIT ASSOCIATES LLP	Strike Off	25.0 L	1	Haryana
INDIAMART INTERMESH LIMITED	Active	59.9 Cr	1	Delhi
CYIENT LIMITED	Active	55.5 Cr	1
APPSTUDIOZ TECHNOLOGIES PRIVATE LIMITED	Amalgamated	1.0 L	2
AD2C HOLDINGS PRIVATE LIMITED	Amalgamated	2.5 L	1
AD2C (INDIA) PRIVATE LIMITED	Amalgamated	2.6 Cr	2
NIIT LIMITED	Active	27.1 Cr	1

Subsidiary Companies

Name	State / Country	Incorporation Year	Paidup Capital
Affle International Pte Ltd	Singapore	-	-
PT. Affle Indonesia	Indonesia	-	-
Affle MEA FZ LLC	United Arab Emirates	-	-
Mediasmart Mobile S.L.,	Spain	-	-
Appnext Pte. Ltd	Singapore	-	-
Appnext Technologies Limited	Israel	-	-
Jampp (Ireland) Limited	Ireland	-	-
Jampp Ltd	United Kingdom	-	-
Atommica LLC	United States	-	-
Jampp EMEA GmbH	Germany	-	-
Jampp APAC Pte. Ltd	Singapore	-	-
Jampp Inc	United States	-	-
Jampp HQ S.A. (earlier known as Devego S.A.)	Argentina	-	-
Jampp Veiculacao de Publicade Ltd.	Brazil	-	-
Jampp (Ireland) Limited	Ireland	-	-
Jampp Veiculacao de Publicade Ltd	Brazil	-	-

Tofler Score

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Risk

Severe Risk

No risks identified

Moderate Risk

No risks identified

Low Risk

No risks identified

About Tofler Score

Tofler Score measures the quality of performance and integrity of a company. It is dependent on three key factors - Sustainability, Governance, and Growth.

CIN

L65990DL1994PLC408172

PAN

AABCT4713F

Incorporation

1994, 30.9 years

Company Email

kapil@affle.com

Paid up Capital

₹ 28.1 Cr

Authorised Capital

₹ 30.0 Cr

AGM

Sep 2024

Type

Public

Others

FAQ - AFFLE 3I LIMITED

What is the incorporation date of AFFLE 3I LIMITED?

The incorporation date of AFFLE 3I LIMITED is 18 August, 1994

What is the authorized share capital of AFFLE 3I LIMITED?

The authorized share capital of AFFLE 3I LIMITED is INR ₹ 30.0 Cr.

What is the paid-up capital of AFFLE 3I LIMITED?

The paid-up capital of AFFLE 3I LIMITED is INR ₹ 28.1 Cr.

What is the registered address of AFFLE 3I LIMITED?

The registered address of AFFLE 3I LIMITED is A47 Lower Ground Floor, Off Amar Bhawan Hauz Khas, New Delhi, South Delhi, New Delhi, Delhi, India, 110016 - 110016

What is the CIN number of AFFLE 3I LIMITED?

The CIN number of AFFLE 3I LIMITED is L65990DL1994PLC408172.

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FAQ - AFFLE 3I LIMITED

What is the incorporation date of AFFLE 3I LIMITED?

What is the authorized share capital of AFFLE 3I LIMITED?

What is the paid-up capital of AFFLE 3I LIMITED?

What is the registered address of AFFLE 3I LIMITED?

What is the CIN number of AFFLE 3I LIMITED?

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